Brand: Puma

PUMA – INVERSE Campaign
Date: April 29, 2025

When Puma dropped their INVERSE sneaker—a bold reinterpretation of the iconic Inhale silhouette—I knew I had to be part of it. Designed through the lens of AI, the shoe blends heritage and futuristic edge, which made it the perfect canvas for me to style with my signature twist. I partnered with Puma to create content that celebrated individuality and innovation, highlighting how this sneaker speaks to the next-gen streetwear community. This campaign was all about bringing the past into the now—and doing it with style.